If you are someone who is looking forward to increase traffic on your website, then you have hit the right space. With the current recessive economy, the responsiveness to the customer’s expectations is greater than ever. We have carefully formulated some concrete steps that the online businesses can take in order to increase website traffic.
Defining your target market ahead of time is very important when it comes to directing traffic to your site. You can have all the traffic in the world, but if they aren’t interested in your product or service, they aren’t going to turn into a customer. However, if you know who your audience is and what they are looking for, you will be able to offer it to them and your conversion rate will be much higher.
Article marketing is one of the most effective ways to get clients, especially for a budding business. It is even more relevant to web based businesses. Simply put, article marketing is the process of writing articles and submitting them to one of the many free online article directories. In these articles, you have a link to your company website.
Search engine marketing is very important for every website especially for a business website. Most web users find a website via search engines like Google. Ranking high on search results is thus crucial to the success of any website especially a business website.
Links play an important part to driving high quality targeted traffic to your site. Linking to Facebook or MySpace are highly recognized respected sites and will help to increase your page ranking and exposure on the world wide web. These sites play a important role in social networking and link building to optimize your site for web traffic.
Start a thread on different forums and other social networks and leave a link to your free E-book in your signature file for other members to see. Post a short article on your blog and encourage visitors to leave a comment. Mention your E-book when you leave well thought out comments on other relevant blogs related to your niche. Also use social bookmarking sites to spread the word about your blog post on your E-book.
Facebook is allowing people from all over the world to keep in touch and keep tabs on what everyone is up to. Twitter allows connected users to quickly “tweet” what they are doing to other twitters. You Tube is revolutionizing the way we watch video, people from all walks of life are uploading home videos and quickly becoming the next generation of producers and directors.
Most email systems will allow you to set a signature so that it automatically appears with every email you send. Make your message friendly and include some interesting information about a new product or service you are offering. Make sure to give the reader a way to take advantage of the offer by including a link to your site or the specific offer page.
RSS feeds are also beneficial to keep thing up to date and relevant on your site. This way of promoting is a fairly new technology and is sure to bring business. It simply allows current clients and visitors to keep up with current news on your site and will draw in more traffic to see your products.