How to Create a Traffic Funnel For Lead Generation
How to Create a Traffic Funnel for Lead Generation
If you’re looking to generate leads for your own home based online business (MLM or otherwise), you’re going to need a working traffic funnel. If the company you’ve joined hasn’t provided you with the required tools or training, or you’re selling your own product and are clueless as to how to proceed, this article will serve as a guide to get you started. If you do happen to be in one of the two above situations, I would highly recommend joining a new home-based business company that will provide you with these tools and training and/or to find yourself an online personal mentor. For now… let’s begin.
Design a Capture Page
Whatever product you’re selling, you’re going to want a short intriguing capture page to grab your prospect’s attention. The purpose of your capture page is not to actually sell anyone anything, but to simply gather a prospect’s information. Your capture page will have an opt-in form in which an individual will enter their name and e-mail address… once someone has input this information into your capture page, they are now what you call a lead (they haven’t actually bought anything yet, but they’ve expressed interest in your product and are now a potential for a sale). Once their information is entered, your lead will be redirected to your page of choice… generally a page on which they can actually purchase something.
Set Up an Autoresponder
Not everyone who has opted in on your capture page is going to insantly purchase something, and that is the purpose of your autoresponder. Your autorespoder (aweber is a very popular and very good autoresponder) is going to send out a series of e-mails to each one of your leads (remember you’ve captured all their e-mail addresses on your capture page). Your e-mail series will generally send out some free information to establish yourself as an authority on whatever product it is you’re selling, and it will also serve to establish some sort of rapport with your leads. You should always include a link in each e-mail where leads can purchase products from you, as well as your contact information.
Once you have a steady stream of leads, you will start to make sales from your e-mail series, or from leads who decide to call you directly. You shouldn’t shy away from talking to someone directly on the phone, as someone who actually makes the effort to phone you is likely very interested in joining you in your business, or making a purchase. It’s also very reassuring for them to actually talk to a real person.
Market Your Business Opportunity or Product
Where and how do you market your business opportunity or product to generate endless leads? If your company hasn’t provided you with this information, you’re going to have to start doing some research on online marketing methods. As I stated previously however, it would be much simpler for you to join a company which will provide you with this training, or to find a personal mentor with the experience and expertise to guide you. Online marketing is a very broad topic and could take some time to tackle yourself.
So that’s the basic system you can use to generate endless leads for your online business. The above can be used to generate leads for essentially any online business opportunity or product out there. Again, instead of struggling with each step on your own, I would highly recommend joining an online company which will provide you with the knowledge on how to complete each of the above steps, and will teach you how to market your opportunity or product.